• Build Your Business
 &
•Grow and Monetize Your Audience 

Presented by AJA Video Systems 

Sponsored by VCA Fusion

Find clients. 

Connect with your audience. 

Opportunities exist. 

Philip will share the know-how!

$89 for each 3-hour session / $129 for the entire day
Location: VCA Fusion, 1 block south of Penn Station

  All participants at both seminars will be able to download

a pdf copy of the presentation slides and notes.

"The Day was capped off by a keynote address from Media Guru Phillip Hodgetts. He is a true Renaissance Man of the media. If you have ever been to one of his seminars, read one of his books, or his blog or heard him speak, you know what I mean."

- John Coleman, at MediaProCamp San Diego 

Session 1:
Growing Your Production or Post Production Business in Any Economic Climate 

Morning Session: 9:30am - 12:30p
Includes copy of Philips latest book The New Now

If you’ve been paying attention to your business lately, you’ll know customers think cheaper equipment should lead to cheaper production. There’s always seems to be some ‘kid in a basement’ underbidding your projects at every turn and many traditional sources of production revenue are simply drying up.

These trends were already happening but the advent of an economic downturn has accelerated the change. Meanwhile, the Internet has radically changed communication and brought us powerful new tools for communicating with new and curent customers. 

This is the New Now - the new business reality - with new opportunities and new ways of growing your business, whatever the economic conditions.

Get used to living in a world where change is the new constant - where most of the rules of engagement in business, with customers and wthe wider world - are constantly changing. If you’ve stayed in the production or postproduction business for more than a few years, you’ve already weathered significant change.

There are new opportunities and new ways of growing your business, whatever the economic conditions.

Topics to be discussed: Using social media, blogging tips, using Google Analytics, search engine optimization, becoming a great salesperson and being more persuasive, cutting costs and how to work smarter by producing more cheaply, getting paid faster, and understanding the value of owning your content.

Testimonial: ""The New Now" doesn't say to lower your prices! It tells you how to sell solutions, not your services. It even investigates the opportunities working distantly. The Internet has certainly made this possible. It's the wave of the future too I believe." - KenStone.net

Session 2:
How To Grow and Monetize an Audience for Your Independent Production

Since the advent of low cost production equipment almost any project can find a suitable budget. However distribution has not been democratized to the same degree. Learn how others have built substantial and profitable audiences for their independent film and video projects and successfully monetized the audience.

Learn the common themes and how you can apply them to any independent production. 

In the first part of the seminar you'll learn from the experience of others:

• When to start building an audience
• How to identify and reach your "core audience"
• How to 'Connect with Fans"
• How to create and use your evangelists
• The role of the production blog and how to build out your production website
• How to get your website found in search engines
• How to use modern PR techniques

Having built an audience it's time to monetize by:

• Learning how CwF + RtB = profits
• Monetizing free content (and even piracy)
• Examining the six most common monetizing strategies and how they apply to independent projects
• Learn which strategies have been the most effective for other projects.

All the information is liberally backed with case studies.

Testimonials: "On this occasion his topic was "Growing An Audience for your Indy Production." Phillip pointed out that a major paradigm shift has taken place. Where once distribution (as well as advertising, promotion and building an audience for that distribution) was the job of a distributor or a network, it now falls to the filmmaker or content creator. Hodgetts presented case histories of creative and successful self-distribution, talked about piracy, blogging, using the internet and tribal marketing, among others."

- John Coleman at MediaBootCamp, San Diego

About Philip Hodgetts

Philip Hodgetts is an expert and consultant in digital production and post-production workflows, encoding, web applications, digital delivery and technology innovation. He is the President and CEO of Open Television Network, a company dedicated to making "podcasting" a professional service.

He remains President of Intelligent Assistance, Inc - a systems and technology developer - and one of the "Big Brains" of "Big Brains for Rent" consultancy. He is an experienced trainer and has written extensively online across a range of topics. 

He is the co-creator of “Assisted Editing” and an expert on metadata-based postproduciton workflows.

Philip is the author of "The HD Survival Handbook"; "Awesome Titles with FCS" and "The New Now: How to grow your production or postproduction business in a changed and changing world".

About The Moving Picture Collective of NYC

"The Moving Pictures Collective of NYC (a D/B/A of the New York Final Cut User’s Group) is about developing storytelling talent. Ours is a tool agnostic community focused on the art and craft of digital filmmaking, from development to presentation to distribution, through effective education."

Established in September 2002 as the NYC Final Cut Pro Users Group, The Moving Pictures Collective continues to foster professional storytelling. We enhance our members abilities and broaden their overall knowledge and skills by keeping them on the leading edge in a rapidly changing film & video industry.

MoPictive’s core competency is post-production using Final Cut Pro Studio but not limited to those skills. We share techniques, tools, and best practices. Telling great stories is our primary goal, expanding our inquiry into all facets of moving pictures; editing, directing, writing, producing, and shooting. We also promote member collaboration by sharing our work in a supportive environment and creating opportunities for our members to flourish.